Pricepoint Rate Shopper: A Unique Approach to Competitive Intelligence

Pricepoint takes a unique approach to pricing optimization, resembling the practices seen in the airline industry, which distinguishes it from traditional competitor tracking systems. While many competitor tracking solutions focus on monitoring and adjusting prices based on rates offered by other hotels, Pricepoint employs a different strategy.

With Pricepoint's rate shopper, users gain a comprehensive understanding of price trends among hotel competitors. Competitors' prices are surveyed once per day for the next 30 days and weekly for the following 90 days. However, it's important to note that Pricepoint's recommendations are not directly driven by competitors' prices.

Pricepoint closely observes the market to grasp its movements, historical and future trends, as well as the dynamics of supply and demand. Rather than relying on the market and decisions made by other participants, Pricepoint leverages artificial intelligence to generate unique pricing strategies for each individual room type and date independently. This strategy's objective is to optimize revenues and RevPar (revenue per available room) for each unit by striking a balance between the average daily rate (ADR) and the number of room nights sold. This ensures maximum revenue generation for any given day.

It is crucial to recognize that over 80% of hotel prices are not optimized. This means that relying solely on market data can be detrimental and even harmful, as market prices often fail to reflect the true potential or limitations of the market. Pricepoint's intelligence empowers hotels by enabling them to establish their own competitive pricing based on their unique characteristics and circumstances. This approach transforms Pricepoint users into price makers rather than price takers.

By leveraging Pricepoint's real-time price optimization, hotels gain a significant advantage in optimizing their revenues under various market conditions. This empowers them to extract the highest possible value from their pricing strategies.