What do prices in red or blue mean?

Sometimes you may see your price recommendations in red or blue font. Like this:

The red font means that the current price recommendation is almost higher by +35% than your BASE RATE (STARTING PRICE). It suggests that if you wanted to further increase your prices you'd need to change the base rate.

The blue font, on the contrary, indicates that the price recommendation is lower by +35% than your BASE RATE (STARTING PRICE). It suggests that Pricepoint cannot lower prices more and if you wanted to keep discounting you'd have to change the base rate.